Hej!

Having grown up in a multicultural country like Sweden, I’ve learned to navigate and appreciate the diversity of people’s backgrounds and beliefs. My passion for design is deeply influenced by Sweden’s philosophy of “form follows function” and the beauty of simplicity.

Each project I’ve worked on has been an opportunity to expand my creativity and bring new ideas to life. Collaborating with brands such as Domino’s Pizza, Price Attack, FRANKiE4, Macpac, Rays, Amart Furniture, and now Master Builders has not only strengthened my design skills but also deepened my appreciation for teamwork and the power of shared creativity. Every experience has taught me something new — about people, storytelling, and how design connects us.

When I create, my focus is always on understanding the audience and uncovering the message that needs to be shared. I start by asking myself: What is the purpose of this design? From that point, I aim to craft something memorable — something that resonates and leaves a lasting impression.

For me, design is more than a job; it’s a passion and a way of expressing ideas, emotions, and beliefs in visual form. I love being inspired by the world around me — by other creatives, evolving trends, and the ever-changing rhythm of design and marketing. It’s in this constant movement that I find energy, inspiration, and the drive to keep creating.